Niva Bupa appoints Six Degrees BCW to boost brand positioning
Six Degrees BCW, part of BCW India Group, has been chosen by Niva Bupa, a top health insurance provider in India, as its communications agency of record.
Six Degrees BCW will leverage its strong media connections and experience working with financial institutions and insurance companies to help Niva Bupa achieve a majority share of voice in the industry.
The focus will be on positioning the brand as a leading player in the health insurance space in India, establishing trust among consumers, and deepening engagement with media to create more awareness about the brand’s core product offerings.
"We are thrilled to partner with Six Degrees BCW to expand the reach of our brand story and make our comprehensive health insurance solutions available to more customers," said Nimish Agrawal, senior VP and head of marketing, Niva Bupa.
"This collaboration is an important step towards achieving our vision of becoming the leading health insurer in India, and we are confident that Six Degrees BCW's expertise and focused approach will help us achieve that goal."
“We are delighted to partner with Niva Bupa in its journey towards becoming India’s most admired health insurance company,” said Vandana Sandhir, India lead, Six Degrees BCW. “We look forward to applying our earned-plus approach and understanding of the rapidly evolving insurance and financial services industry to help Niva Bupa achieve its communications objectives."