ON PURPOSE, one of India's leading creative communications consultancy focused on social change has appointed Kaushik Kashyap as the head of its business in the South. Kaushik was previously with Weber Shandwick as vice-president for seven years servicing clients on issues-based work while also leading its content vertical.

As the head of south at ON PURPOSE, Kaushik will be responsible for leading the firm's business in Bengaluru while also designing a roadmap for its expansion in other markets.

ON PURPOSE founder and managing director, Girish Balachandran, said, “The market in Bengaluru is witnessing a growing need for subject matter expertise and strong PR counsel for clients in technology, climate action and social impact. We are also experiencing an increase in demand from our clients in Delhi and Mumbai wanting to tap into markets in the South."

"With our presence here for the last 3 years, we are well positioned to offer clients local insights with world-class counsel. Kaushik brings two decades of experience in journalism and communications that will allow us to offer clients more seasoned counsel and execution.”

Sharing his excitement on the appointment, Kaushik Kashyap said, “I’ve admired the way ON PURPOSE has grown in social impact and is helping clients align narratives with UN Sustainable Development Goals. As the firm makes its presence felt in the country, the time is right for it to spread its wings especially in the South. I’m proud to be a part of this wonderful journey with a talented and committed team.”

Prior to ON PURPOSE, Kaushik worked with a wide range of clients ranging from telecommunication to automotive, advocacy mandates to government ministries. Before joining the communications industry, he occupied senior editorial roles in publications like Tehelka, Hindustan Times and India Today.