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The co-founders of popular communication networking group on WhatsApp, One Source have now launched an integrated marketing communication firm with the same brand name.
The partners in One Source, the firm, include Kunal Rao, Srishty Chawla, Anup Kamath and Sandeep Rao.
One Source says it has already signed on multiple clientele-on-retainer across the food tech, media & entertainment, advisory, agritech, financial, artificial intelligence and education spaces. The firm says it has signed on with Rebel Foods, that owns the Fasoos and Behrouz brands among others.
Srishty Chawla said, “If a brand’s name can be effortlessly replaced in its message house with its competitors’, it runs the risk of coming third in a two-horse race. This is where personalised integrated brand strategy will help brands achieve their business goals.”
“Only unique ideas which aren’t products of a cookie-cutter mindset deserve audience’ dwindling attention spans. It takes courage to place the core idea and flawless execution centre stage. That, and abstinence from vanity metrics.”, added Anup Kamath.
One Source says it has put in place associations with other integrated firms across South East Asia and Australia. With existing clientele including leading ride-hailing and fintech players across South East Asia and the United Kingdom, the idea will be to unify operations and quality-level-assurance for brands sensitive to their messaging across platforms and geographies.