In an age where every employee can be a brand ambassador or brand detractor via numerous social channels employee communication has become very important . 

India is also undergoing a transformation. As family owned concerns open up to professionals from outside and promoters of older start-ups begin to hand over the reigns a fresh set of challenges is being created.

Therefore employee engagement matters in not only supporting the business goals of a company, but also to help hold on to talent and convey key messages in a changing situation.Rajneesh Chowdhury vice-president at The PRactice, speaks to PRmoment India about the latest approaches to employee engagement focusing on internal communications and explains how gamification can help in the process.