Why Communicating ‘Extra Financial Value Drivers’  is the difference between good and great companies

20th March 2014 • Opinion

Why long term PR is crucial for pre-funding start-ups

12th March 2014 • Opinion

Why India must avoid Britain’s blunders in PR

5th March 2014 • Opinion

Why understanding human nature is the key to successful PR in 2014

27th February 2014 • Opinion

What KPIs matter in PR?

20th February 2014 • Opinion

Tips on coping with stress in PR

13th February 2014 • Opinion

Are viral videos a boon for business?

6th February 2014 • Opinion

PR research and evaluation should be done by independent agencies

30th January 2014 • Opinion

5 trends to watch out for in the Indian blogosphere in 2014

23rd January 2014 • Opinion

The emergence of social has caused a fundamental shift in PR says Rimjhim Ray

16th January 2014 • Opinion