Measure impact and your PR campaign is more likely to create a lasting legacy, says Nitin Mantri

Opinion

MSLGROUP India’s Jaideep Shergill looks at PR trends for Asia

Opinion

Communications challenges in building a cohesive brand, by Spice Global’s Chhavi Leekha

Opinion

Raise PR retainers to get better talent, says Amith Prabhu

Opinion

Social media is the future of Traditional Media says Kavita Lakhani, President, LinOpinion Public Relations

Opinion

Measurable PR Results - A Client’s Perspective

Opinion

Measurable PR Results - A Client’s Perspective

Opinion

Measurable PR Results, A Client’s Perspective

Opinion

Why the lines are blurring within communication functions

Opinion

The new look of public relations, by Richard Edelman

Opinion

Start reading to become PR smart, says Indian PR Forum’s Vikram Kharvi

Opinion

Is the PR business in India going through an identity crisis, asks Nucleus PR’s Tarunjeet Rattan

Opinion