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Digital Communication can help to reduce gender based infertility stigma: ART Fertility Clinics' Vinesh Gadhia on PRmoment-Hill+Knowlton Strategies Friday Zonee

Healthcare communications has never got the kind of attention it has post Covid-19. From public and private health care, health and its communications has emerged as the top agenda for nations across the world. And created the tipping point for digital healthcare.

What does that mean for the all important patient connect and trust. On the latest 'PRmoment-Hill+Knowlton Strategies Friday Zone' series we focus on exactly that.

Setting the context for the latest Friday Zone, Ritika Jauhari, head of the healthcare practice at Hill+Knowlton Strategies India said, " Healthcare communications is about the meeting of science and emotions. Authentic and credible information combined with relevant storytelling is what makes it so powerful. And the future of healthcare communications is digital."

Kicking off the discussion was Vinesh Gadhia, CEO, ART Fertility Clinics India who commented on why digital education has been adopted by clinics and hospitals to address patient apprehension.

Watch the full interview here:

The interview covered the following points:

1) How clinics are launching concierge services to support patient processes.

2) The need for communications and counselling for prospective parents to understand that infertility is a medical problem.

3) Communication to address that infertility is a couples' problem and not just a women's issue.

4) Communication on fertility intervention monetary and insurance support increasingly offered by Indian firms.

Friday Zone is powered by Hill+Knowlton Strategies India

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