The Indian PR business is the middle of an unprecedented challenge due to the COVID-19 challenge. Madan Bahal, managing director of India's largest PR firm, Adfactors PR shares his advice, from what he calls his 'bunker', on firms can handle the challenges brought out by the Coronavirus. 

Take a look as he speaks to PRmoment India via Zoom on how PR firms can stem cash burn, what the marcomms playbook for clients will look like post-COVID-19 and why brands need to guard against reputational risk more than ever.