PR agency Lateral Sutraa launches podcast series on organ donation

 23rd August 2023    PR News 
 Saumya Srivastava

New-age communication advisory and public relations agency Lateral Sutra announce the launch of the curated podcast series ‘Zindagi Phir Se…’ in collaboration with 'The BOSS Hub'.

Led by Dr Ankur Garg, senior consultant, HPB surgery & liver transplant at Sanar International Hospital; the focus is on an educational campaign to raise awareness about organ donation and debunk myths surrounding this crucial issue. Speaking about the series Dr  Garg adds, “It is an initiative for public awareness to know about Organ Donation and transcending the barriers of myths and misconceptions and helping the nation overcome the challenge of organ scarcity.”

The ‘Zindagi Phir Se…’ podcast campaign seeks to harness the power of podcasting to address the critical shortage of organ donors in India. By sharing real-life stories of organ recipients, the campaign endeavours to dispel misconceptions related to organ donation while highlighting the transformative impact it has on the lives of recipients and their families. 

Talking about the campaign, Mamtaa. Dhingra, PR consultant, podcaster and founder, of Lateral Sutraa, adds, " At Lateral Sutraa we are always committed to social and educational causes. After a successful campaign on Acid Attack Survivors in 2016, we are happy to collaborate with The BOSS Hub for such a meaningful campaign. Public awareness plays a pivotal role in bringing about societal change."

 Parul Sharma & Sarthak Varshney, co-founders, of The BOSS Hub, say, "Zindagi Phir Se is a Hinglish podcast that sets out to connect with a wide-ranging audience, leveraging the booming popularity of podcasts among diverse age groups. The storytelling format will allow listeners to gain insights into the experiences of organ recipients, fostering empathy and a deeper understanding of the significance of organ donation.