PR Insight 6 minute read
Time was when summer was spent indoors or at the place of agreeable relatives. But the millennial generation has much better plans. Plans that involve solo trips and horror movie marathons. Coffee almond fudge ice cream and shopping. All girl vacays. And a trip to Lord Shiva’s abode. Plans that will give you serious vacation envy. Listen in.
Raj Sharma, 30 year old content creator with Media Mantra
Works in Gurgaon, lives in Delhi
Vacation Plan: Seeking Lord Shiva!
“I am taking a spiritual journey starting with a road- trip from Delhi to Nathu La in Sikkim, followed by trek to cross- over Tibet with an ultimate aim to reach the truly magnificent Mount Kailash. The expedition will lead me at the footsteps of the legendary mountain to undertake a holy circumambulation around Lord Shiva’s abode. Time spend around this holy mountain peak will escort me to the stairway to tranquillity and spirituality.”
Song for the summer: “The Mountains are calling and I have to go!”
29 year old Riticka Dutta is account manager with Avian Media
Lives in New Delhi
Vacation Plan: Girls Night Out!
“My summer plan is to take an all-girls trip to the hills with my friends and colleagues to escape the scorching heat in Delhi. I would love to explore a new place with bunch of my friends and lose myself in the lap of nature. “
After summer challenge accepted:
"After the holiday I will tackle my email backlog and get cracking with the unfinished tasks at hand!”
25 year old, Aahna Gupta is working on her own PR venture
Lives in Muscat, Oman
Life Goals: “To live in a world filled with horror movies that come bundled with extra coffee almond fudge ice cream and a force field around my keyboard that attracts excitement.”
“-Travel on a road trip from Muscat to Dubai.
- Meet new people
- Catch a horror movie marathon with my husband
- Continue to work on my venture”
Summer challenge accepted:
“As the Middle East heat is getting quite challenging, I'll tackle how to get to work with a 50 degrees heat wave here.”
22 year old Atreya Paul is business-head, First Idea PR
Lives in Kolkata
Why he loves summer vacations
“These escapades are life savers. I press the mute button on all things. I indulge myself in all these detox and spa things. I go foot reflexology as that is absolutely my thing.
Back at work blues
“When I'm back at work, honestly I get a little bit paranoid. But when I see all my reports, weekly progress status and other immediate objectives, I calm down internally. The vacation hangover is something that really bothers me, and moreover if you're a leisure loving person. I feel anxious primarily on the day of return. But as always I slowly dissolve myself in work.
24 year old Deepti Sharma is junior account executive with Avian Media
Quotable: “I am an explorer, traveler and movie maniac “
Summer Plan: Shopping makes me happy!
“I am a shopaholic and so I am planning to invest more time into summer shopping.”
“I will definitely be utilizing the longer summer days to explore work beyond office hours and invest time in research and knowledge on the industry and its working.”
Back at work goals
“The summers in Delhi leave you almost experiencing what a chicken in an oven would experience and during such days, the stress at work gets amplified. Yes, the AC’s do work but nothing can beat the Delhi heat demon. I would want much more balance and perseverance in myself so that I can manage such situations in a better way.”
24 year old Chandreyi Bandyopadhyay works with Hill + Knowlton Strategies
A Bengali by birth, choses to live and
work in Bengaluru
Summer trip, house move, trip home all done and dusted!
What Chandreyi did this summer?
“This summer, which took Bangaloreans through a new experience of the mercury too high up started off on a good note for me. It was the time for my first solo trip, to Mahabaleshwar from Bengaluru.“
Why a solo trip
“The mid-20s crisis (the newly coined term for our generation) hit me late in 2015. Everything that used to be a high point seemed like a confused blur, and I did not know what I want to do or become. Taking time out for my own became difficult in the hustle-bustle of doing even better at my PR job; what became a great relationship with clients in the past started feeling like an uncalled for burden. And I knew something was wrong with me and not the world. My solo trip was meant to be only a breather, but somehow it turned out to be a refresher. Sitting on a boat alone in the middle of Mahabaleshwar Lake, knots resolved automatically in my mind and the world started looking prettier again.”
23 year old Sharleen Khosravi is the PR & corporate communications manager with Zorabian Foods
Lives in Mumbai
Summer Plans: Forests and taking care of stray dogs!
“My summer plans include escaping from Mumbai’s scorching heat by camping in the woods. The wilderness of Kasol is the perfect location for this and I cannot wait to relax and unwind amidst the pint trees and its scenic beauty. I also intend catching up with the cute dogs at ‘Welfare for Stray Dogs’ at Mahalaxmi!”
29 year old Nidhi Saini is assistant manager- corporate communications, Great Lakes Institute of Management
From New Delhi
Summer Plans: River rafting!
“So, to beat the heat I am heading towards Hrishikesh to enjoy river rafting and to spend some thrilling time in the refreshing water of the river Ganga.”