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20:20 MSL bags Marico, SwiftKey and Saavn

20:20 MSL, Publicis Groupe’s strategic communications and engagement consultancy, today announced a series of new business wins across India. Teams from 20:20 MSL across Delhi, Mumbai, Bangalore, Pune, Chennai & Hyderabad collectively won 24 new business pitches over the past two quarters.

Commenting on the new business wins, Chetan Mahajan, Managing Director, 20:20 MSL & Co Managing Director MSLGROUP India, said: “Today brands need a strategic partner who can co-create and deliver effective result oriented campaigns. The investments we made in building integrated capabilities over the last couple of years have started to pay off. This, alongside our focus on building capabilities in research and insights makes us more relevant than ever, and the series of new wins stand as a testimony that more and more clients trust us to help them stay ahead of the curve.” 

The account wins include : 

Marico: 20:20 MSL will build corporate equity for Marico, while developing and executing large format brand and consumer campaigns for their marquee brands Parachute (Cooking oil, hair care portfolio, skin care portfolio), Nihar (and its multiple variants), Saffola (Cooking Oil, Oats and Muesli), Bio Oil, Medikar and Revive.

Dimension Data: 20:20 MSL is chosen to run an integrated campaign that includes social media, media relations and advocacy programs to engage the influencers through creative storytelling that is channel agnostic, with a clear focus on delivering clear business impact. 

SwiftKey: With the objective of showcasing its strength in language prediction and highlighting itself as a must have productivity app in the Indian market, the UK based company has partnered with 20:20 MSL for media engagement and influencer marketing.

Saavn LLC: 20: 20 MSL was chosen by Saavn LLC in India for media advisory services and influencer engagement through new age media outreach, as well as offer experiential solutions, with a focus on delivering business impact.


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