4700BC, India’s Premium Snacks Brand currently focused on popcorn and corn based products, has appointed PR Pundit as their strategic communications partner for India. PR Pundit will be responsible for strengthening brand affinity.
With investment from PVR Cinemas, the brand’s focus is on clean label products.
Commenting on the appointment, Chirag Gupta, founder, 4700BC said, “With a deep understanding of the buoyant DTC marketplace and consumers, PR Pundit is well suited to collaborate with us towards strengthening our presence in the growing snacking industry.”
On winning the mandate, Archana Jain, managing director, PR Pundit said, “We are privileged to have earned the trust of 4700 BC and its enterprising founders. Driving saliency for the brand and its innovative product portfolio will be at the heart of our integrated solutions. With the snacking industry gaining positive momentum these last two years, the work in this space gets both challenging and exciting.”