51% of Indian PR professionals don’t use using AVE, according to our reader poll

For the past month will have been running a readers poll on the site, in partnership with the good people at Impact Measurement, asking Indian PR professionals about their views on advertising value equivalents (ave's)  as a measurement metric.

Here are the results of the poll:

To be clear we should add that this was only a readers poll and in no way statistically robust, but we hope it gives an interesting insight/talking point.

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