For the past month will have been running a readers poll on the site, in partnership with the good people at Impact Measurement, asking Indian PR professionals about their views on advertising value equivalents (ave's) as a measurement metric.
Here are the results of the poll:
To be clear we should add that this was only a readers poll and in no way statistically robust, but we hope it gives an interesting insight/talking point.
PRmoment India Awards 2027
The PRmoment India Awards, in association with headline sponsor Adfactors PR, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the Indian PR and Communications sector.
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