The Indian Association for Gold Excellence and Standards (IAGES), the country’s first industry-led self-regulatory organisation created by and for the gold industry, has appointed boutique firm Actimedia PR & Digital as its pan-India communications and digital partner.
“IAGES is an industry-led initiative, a first-of-its-kind organisation in India that will reshape our gold industry with its standard code of conduct built on the tenets of credibility, authenticity and responsibility. For both retailers and consumers, this marks a turning point in the way India sells and buys gold. We are delighted to have Actimedia use their extensive brand-building expertise to partner with us through this journey,” said Kaushlendra Sinha, CEO, IAGES.
“IAGES has just begun an incredible journey to change the landscape of India’s highly fragmented yet hugely potential gold sector for the better with its accreditation directive. We look forward to building an engaging narrative for the brand and amplifying its vision and mission across India", said Amitabh Saksena, founder & director, Actimedia PR & Digital.
IAGES provides a trusted sign of assurance, transparency, and trust once a jeweller is accredited and found compliant, giving consumers complete confidence that it is a great place to buy.
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