Adfactors PR acquires strategic stake in Yorke Communications

Adfactors PR, India’s largest public relations firm by revenue, has made a strategic investment in Bengaluru-based specialised content company, Yorke Communications. Yorke Communications was co-founded by veteran communications professionals Matilda and Peter Yorke in 2008.

This acquisition boosts Adfactors PR’s content capabilities and allows it to grow further beyond its roots of a financial PR firm. Adfactors says that this service will be offered to its B2B, B2C and B2G clients who stand to benefit from integrated communication services, digital marketing, content creation and distribution.

Madan Bahal, Managing Director and Co-Founder of Adfactors PR, said: “The acquisition of Yorke Communications was inspired by several potential synergies, apart from a perfect culture fit. It will enhance our core offering, as well as market access. For Yorke, it will offer a much larger platform for their offerings. Peter is an inspiring leader who has built an inspiring team and business.”

“Adfactors PR has crossed the Rs 100 crore-mark in annual revenues through sustained organic growth. This acquisition is the first step on an inorganic route to build on our market leading position,” Adfactors PR Co-Founder and Chairman Rajesh Chaturvedi added.

According to Peter Yorke, CEO and Co-Founder of Yorke Communications, “The demand explosion for rich content is a strategic opportunity that we wish to leverage, across all platforms. A partnership with the market leader will certainly help us scale up our combined offerings. Over the last six years, we have serviced more than 95 satisfied customers with content, created through careful research, audience targeting, meticulous planning and precise orchestration.”

Under the terms of agreement, Yorke Communications will continue to operate as an independent company, under the leadership of Peter Yorke. The transaction was advised by NA Shah Associates, Chartered Accountants.

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