Adfactors PR, India's leading PR firm, has contributed 50 lakh rupees to the Prime Minister's Citizen Assistance and Relief in Emergency Situations Fund (PM CARES Fund). The fund was set up in March by the Government of India to help fight the unprecedented COVID-19 crisis.

Confirming the news, Madan Bahal, managing director and co-founder, Adfactors PR told PRmoment India that, "This is a humble contribution to the PM CARES fund on behalf of the PR and communication fraternity in India to fight the Corona crisis."

This is perhaps the first contribution from the marcomm sector in India to the fund.Latest figures show that the PM CARES fund has till now received over 6,500 crore rupees. The fund will be used to fight the health emergency brought about by COVID-19 and also to strengthen the healthcare and pharma facilities in India.