Adfactors PR has set up a new office in Sri Lanka, Colombo, the third to be set up outside of Asia after Dubai and Singapore.
The new venture, Adfactors Public Relations Lanka (Pvt.) Ltd., will provide communications services to both domestic and international businesses in Sri Lanka including the many Indian Setups in the area.
Rezani Aziz, former Head of Corporate Affairs at Standard Chartered Bank and COO of Strategic Alliance PR, will spearhead the new consultancy as CEO.
Madan Bahal, Co-founder and Managing Director of Adfactors PR, said: “The intense economic activity in Sri Lanka will have a direct correlation with demand for competent communications services. As a multi-speciality firm with expertise in sectors such as banking and financial services, infrastructure, transportation, energy and natural resources, we will be able to provide expert counsel to Sri Lankan, Indian and multinational businesses operating in this beautiful island nation."
Rezani Aziz said: “We wish to bring about a paradigm shift in public relations services in the Sri Lankan market. Through a combination of domain expertise, best-available local capabilities and seamless execution across the region, we will offer clients superior return-on-investment on their communication spends.”