India’s largest public relations consultancy, Adfactors PR, has signed a Memorandum of Understanding (MoU) with India Blockchain Alliance (IBA) to foster conversations around Blockchain technology in India.
Adfactors PR co-founder and managing director Madan Bahal said, “Adfactors PR is excited to partner with India Blockchain Alliance to drive industry conversation around yet another realm of technology that is core to reimagining the financial world and content disbursement in the coming years.”
IBA is a not-for-profit organisation that promotes evidence-based adoption of blockchain across public and private sectors. IBA is present in nine countries and has strategic tie-ups with global Blockchain bodies.
IBA founder Raj Kapoor said, “This partnership will support our vision to encourage the responsible adoption of blockchain technology by industry and governments across India as a means to drive innovation in service delivery across all sectors of the economy."
With this MoU, Adfactors PR and IBA will create a synergy among different stakeholders in the financial ecosystem, including businesses, industry leaders, technologists and academicians to mainstream conversations around blockchain, DLT, and cryptocurrency over the coming years.