Adfactors PR takes a sweet bite out of Hershey India’s PR mandate
Hershey India Pvt Ltd, a part of The Hershey Company, a leading global snacking giant and the largest producer of quality chocolates in North America, has awarded its communications assignment to Adfactors PR, India’s largest public relations firm. The assignment follows a multi-agency pitch process.
Adfactors PR has been tasked to lead strategic communications and provide integrated solutions for the company’s corporate reputation and brands in India.
Herjit Bhalla, managing director, Hershey India, said, “We are delighted to get Adfactors PR onboard as our communications partner. We are confident that Adfactors’ strong capabilities will help us shape opinion amongst our consumers and key stakeholders. We look forward to Adfactors being a strategic partner in driving our business goals.”
Adfactors PR Co-founder and managing director, Madan Bahal, said, “We are thrilled and honoured to be selected as the communications partner for Hershey India. Our team is determined to drive a positive impact through compelling PR campaigns for the company and its brands.”