Adgcraft has been awarded the communications mandate for Cocoberry, a premium frozen yogurt brand.
The agency's mandate is to Cocoberry’s market engagement via print and digital media, manage external communication and build media relations, among other activities.
Commenting on the association, Laksh Yadav, chief executive officer, Cocoberry, said, “Today, what we require is a fresh approach to enhance our brand’s reach amongst our customers, and we, at Cocoberry, believe that partnering with Adgcraft will help us achieve that.”
On winning the mandate, Abhinay Kumar Singh, founder and managing director, Adgcraft, said, “Working on their mandate made all of us at Adgcraft remember the kid in us. So now, we are curating campaigns that will remind people of what Cocoberry has to offer in the most unique and flavourful way across all media channels.”