Former journalist and marketing head of NFN Labs, Aditya Kshirsagar, has taken over as the product PR lead for mobile handset maker, OnePlus in India. Kshirsagar, who is a post graduate in Journalism from Madras University and a post grauduate in Intellectual Property Right Management ( IPRM), has spent 6 years in PR after a stint as a journalist.
He is also one of the Godrej PRmoment India 3030 winners for 2017, making him one of the youngest product PR leads in the country. The Chinese handset maker, OnePlus is expected to launch its latest flagship product OnePlus 5T in November this year for the India market.
Latest figures, carried by Economic Times, places OnePlus as the second largest mobile brand in India, with a 32 % market share of the premium segment, driven by OnePlus 5 sales. OnePlus is behind Apple in this segment and ahead of former market leader Samsung.
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