Concept Group has announced the appointment of Madan Mohan as head of strategy. He will lead the strategic directive for the company’s verticals across the group. He will be based out of the company’s headquarters in Mumbai.

Madan comes with over two and half decades of experience in advertising and marketing with a deep understanding of the science of brand-building. During his professional career, he has worked with leading agencies such as Lintas, McCann, Rediffusion Y&R, on accounts such as Unilever, L’Oreal India, P&G, Apple,Tata Motors and RIL.

He was part of the core team that launched IPL on SET MAX channel. Recently, he also led brand and Identity development for many brands like ISL (Indian Super League), Vadilal, Maroosh and FabIndia amongst others. 

“Madan brings with him years of experience and insights that will prove crucial to our growth vision. His strategic inputs into the business landscape of our customers and deep understanding of consumer mindsets in the new age of marketing will add to our service benchmarks,” said Vivek Suchanti, chairman & managing director, Concept Group.