Alliance Tire Group (ATG) which owns Alliance, Galaxy and Primex has awarded its PR mandate to i9 Communications, a Comniscient Group company which also includes Blue Lotus, Blue Bytes, and TRA Research.

Speaking on the partnership Brijesh Menon, general manager marketing, ATG Group said,” i9’s wide-ranging client roster and the successful PR campaigns along with the passion of the team led us to partner with i9 Communications for PR & media relations. Tires, though ubiquitous, are a less understood subject and we hope this association will help us in increasing our visibility and create awareness about the OTR segment globally.”

Commenting on the win, Munmun S Gentle, account director, i9 Communications, said, “We are happy to be joining hands with Alliance Tire Group (ATG) as they grow and build India’s Off-the-Road (OTR) market. We look forward to work with ATG as we stand to learn a lot from the multi-cultural thought leaders plus we get the opportunity to work with the world-renowned brand and promote them in India.”