Allison+Partners wins the communications mandate for Viacom18’s COLORS

Viacom18’s flagship General Entertainment Channel, COLORS has named Allison+Partners as its India public relations agency following a competitive agency search process. A pioneer in the GEC space, COLORS is known for bringing well received variety content for its viewers and patrons in both the fiction and non-fiction category. 

We are thrilled to add COLORS to our growing portfolio of leading consumer and B2B brands in India. We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for COLORS via media and influencer relationships ,” said Pranav Kumar, managing director of India for Allison+Partners."

COLORS produces top rated shows such as BIGG BOSS hosted by superstar Salman Khan, and Khatron Ke Khiladi hosted by hit making director, Rohit Shetty; the later is in the top 5 rated shows nationally as per the latest BARC data.