November, 05 November 2020: Poonawalla Finance, a non-deposit taking NBFC and part of $12-billion Cyrus Poonawalla Group, announced the appointment of Amarjeet Kaur as head – Communications, and PR. Being a part of the leadership team of Poonawalla Finance, she will work towards building a strong internal and external communications framework and position the company as a leading digital-lending NBFC.
Amarjeet will be based out of the corporate office in Pune and report to Abhay Bhutada, MD, and CEO.
Amarjeet has more than 18 years of experience in corporate communications and branding, public relations, and social media communication. She has extensively worked in the finance and pharma industries, spearheading new product launches, integrated marketing communication, and government relations.
Abhay Bhutada, MD & CEO, Poonawalla Finance said, “As the world is adapting to the new normal post-pandemic, the NBFC sector all the more needs to rehaul communication strategies to embrace a multitude of new factors that have come into play. Amarjeet will lead to this crucial transformation in our stratification from all fronts of the communication framework.”
Before joining Poonawalla Finance, Amarjeet worked with Cipla as head – Communications & PR.
Commenting on her appointment, Amarjeet Kaur said, “The pandemic has transformed the internal and external communication discourse and we need to realign our strategies to communicate with the stakeholders to be in sync with the changed realities. I look forward to working with the talented and highly motivated team of Poonawalla Finance to develop an effective communication framework to achieve enhanced media visibility and reputation for our company as well as superior acceptability of our differentiated products and services.”