After a 28-year journey with the MullenLowe Lintas Group, Ameer Ismail has announced that he will be stepping down from his role as president, Lintas Live. 

Ameer has been synonymous with Lintas Live’s (formerly known as LinOpinion) growth and evolution over the past three decades. 

As per a statement issues by the company, Ameer led the agency’s transformation beyond traditional PR, championing a multidisciplinary approach that included digital content, media strategy, influencer engagement, and crisis management. 

His counsel and strategic thinking have been trusted by global brands such as TATA, Starbucks, Etihad Airways, Hyatt, Valvoline, Visit Victoria, Budweiser, Texas Instruments, and Sony Pictures Networks India, amongst many others.

Ameer joined Lintas in 1996 and is one of the longest-serving PR agency heads in the industry. He has held multiple leadership positions across the group, joined the Lowe Lintas management committee in 2008 and led different agency brands like dCell, Advent and Lintertainment. He was later instrumental in establishing a joint venture with Golin, where he was invited to join the Golin Global Leadership Group in 2014. 

Reflecting on his journey, Ameer Ismail shared, “I’ve had a dream run at Lintas—benefiting from rich learnings across disciplines and functions. The future of PR and communications is immensely exciting, and emerging technologies like AI will offer an entirely new canvas of opportunities. My next move will embrace these possibilities and build on the experience I’ve gained along the way.”

 Ameer will work closely with the MullenLowe Lintas leadership over the coming months to ensure a seamless transition.

Passionate about nurturing future talent, Ameer lectures regularly at institutions such as Symbiosis, Xavier Institute of Communications, Atlas Skilltech University, Northpoint Centre of Learning, and Scranton University in the USA.