Amrita Panja has joined the National Investment and Infrastructure Fund (NIIF) as vice president – corporate communications. NIIF is a collaborative investment platform for international and Indian investors, anchored by the Government of India.
Panja brings with her 15 years of rich experience in media and communications and was a broadcast journalist before moving into corporate communications.
Prior to NIIF, Panja was heading the corporate communications practice at Aditya Birla Sun Life AMC Limited, a leading asset management company and India's fourth largest fund house. During her stint at the asset management company, apart from leading communications Amrita also worked towards developing content strategy for the firm.
She conceptualised an award-winning brand property named ‘WoMoneyKiBaat’ in association with SheThePeople that put the spotlight on normalizing money conversations and investment among women.
As a journalist, she has worked with leading news channels such as Times Now, CNN IBN (now CNN News18) and CNBC TV18.