Following a stint at ZEE5, Anasua Mitra joins as the head of PR and corporate communications at Lava International Ltd., an affordable mobile handset manufacturer.

Anasua brings a wealth of experience to her new position. In this role, she will be overseeing the brand's overall communications strategy across traditional, digital, and social media platforms.

ALSO READ: Check out the new PRmoment Health Comms Awards categories in India, and APAC for women's health and non-communicable diseases (NCDs). Deadline May 20th, 2024

At ZEE5, Anasua played a strong role in shaping the brand's communication narrative and strengthening its presence across various media channels. Her expertise in building strategic partnerships and driving impactful campaigns will be instrumental in enhancing Lava's brand visibility and reputation.

RELATED: Shweta Munjal is now Chief- Communications and CSR at Glenmark Pharmaceuticals