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Antara Senior Care appoints Rohit Khatua as EVP and head of marcom

Antara Senior Care, a Max Group company, has announced the appointment of Rohit Khatua as the executive vice president and head of marketing and communications.  In this role Khatua will be responsible for overseeing and driving strategic initiatives across Antara’s various lines of business.

He will also play a key role in guiding the overall business strategy, growth, and development of the organisation.

Khatua joins Antara with over 20 years of experience in marketing and communications, He has previously worked with marque companies including Castrol India, Bombay Stock Exchange, and Times Group.

Rajit Mehta, MD & CEO of Antara Senior Care, said, "We are thrilled to welcome Rohit to our leadership team. His extensive experience and proven track record in driving business results and brand positioning will be invaluable as we continue to grow and expand our operations. We believe his strategic insights and expertise will propel Antara to new heights, enabling us to make a positive impact in the lives of seniors."

Speaking about his appointment, Khatua said, "I am delighted to join the Max Group and contribute to Antara’s mission to provide exceptional senior care services. I look forward to leveraging my experience and skills to strengthen the brand's position in the market and create meaningful connections with our audience."

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