Apostrophe Ventures, the integrated communications consultancy has been appointed as the corporate and brand communications partner for Tilaknagar Industries Ltd. (TI), one of India's leading alcoholic beverage companies. The win follows a multi-agency pitch process.
As part of the mandate, Apostrophe Ventures will lead Tilaknagar Industries' integrated corporate communications and PR programme, with a focus on strengthening the company's corporate reputation, executive visibility, financial communications, thought leadership and strategic media engagement. The partnership will also encompass corporate social media strategy.
Ameya Deshpande, chief strategy officer, Tilaknagar Industries, said:
“As Tilaknagar Industries continues its growth trajectory, corporate communications is going to play an increasingly important role. We have always believed in consistency and have built a solid reputation but we felt the need for an agency partner who would elevate this function. The Apostrophe Ventures team demonstrated deep experience, a strong understanding of the industry, our business and our ambitions and I am delighted to work with such an experienced and committed team and leadership."
Ahmed Rahimtoola, chief marketing officer, Tilaknagar Industries, adds, “Our brands are the pillars of our success. The importance of communicating a modern and compelling brand story for an iconic brand like Mansion House and the power of a newer addition to our portfolio Imperial Blue is a strategic imperative. In a cluttered environment with highly fragmented media, Apostrophe Ventures innovative thinking stood out as did their ability to execute meticulously. I am proud to partner them.”
Commenting on the partnership, Ameer Ismail, founder, Apostrophe Ventures, said:
"Tilaknagar Industries has one of the most compelling growth stories in the Indian alcobev sector today. It is a dynamic company with strong brands, an ambitious leadership team, an audacious vision and has great values at its core. We are delighted to partner with them at this pivotal stage and craft and communicate a new positioning narrative that reflects this ambition and opens up new possibilities through our work."
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