ARM Worldwide has won the digital mandate for e-bike firm Revolt Intellicorp Pvt. Ltd. The venture which is expected to use AI to power the motorbike is backed by Micromax co-founder, Rahul Sharma.
Under the mandate, ARM Worldwide will be responsible for product communication, digital marketing (paid, owned & earned media), technology management and influencer and content marketing.
Headquartered in Gurgaon, Revolt Motors manufactures AI-enabled and ARAI-certified electric two-wheelers in India.
Shubhodip Pal, chief marketing and business development officer for the firm said, "It is great to have #ARM on board as we roll out to bring India’s first AI enabled motorcycle to our consumers in July 2019.”
Commenting on the win, Ritesh Singh, co-founder and MD, #ARM Worldwide, said, “The day I rode the electric motorcycle, I was sold. The automobile category is going through a transformation globally. We had no category case studies to take inspiration from, no set industry benchmarks as the electric automobile business is new in India, which was good in one way. It pushed us to think further."
ARM Worldwide has its operations in Bangalore, Mumbai, Pune and Singapore.