Astrum and K.R. Mangalam University (KRMU) have announced an industry-academia partnership in the Indian public relations and strategic communications industry.

The partnership will see Astrum nurture high-potential university students through internships and provide career pathways. Astrum associates will access executive education at the university to stay abreast with the constantly changing environment. 

To strengthen the University-Astrum knowledge exchange, both parties will undertake collaborative R&D projects to develop intellectual capital that raises the bar of service excellence and creates avenues for developing new products and services. Team Astrum and KRMU will also develop case studies that will be integrated into the University's curriculum and serve as valuable learning tools for Astrum’s associates. 

Speaking at the signing of the partnership, Ashwani Singla, founding managing partner, Astrum, said, “This partnership is not only about bridging the gap between what is taught in the classroom and what is needed in the real world, but equally about bringing the rigor of academic research to the real world to lead in service excellence and innovation.” 

He adds, “The key highlight of this partnership is the opportunity for collaborative research enabling both faculty and practitioners to tackle pressing issues in consulting and strategic communications.”

Rohit Gupta, director, K.R. Mangalam University, said, “We recognise the immense value of bridging the gap between academia and industry. This partnership with Astrum is a strategic step towards bringing the real world into the classroom and ensuring our graduates are not just knowledgeable, but also adaptable, resourceful, and ready to contribute from day one and the faculty-practitioner collaboration is a winning combination that ensure that our curriculum continue to remain rooted in the reality of our students.”