Avian Media has won the India public relations mandate for CBRE, the world’s leading real estate services firm that has nine offices in India and a presence in 25 cities in the country. The agency was appointed after a multi-agency pitch and will work closely with the leadership team to enhance CBRE’s brand outreach in India.
Avian Media’s communication plan will focus on positioning CBRE as an industry authority and include knowledge-driven campaigns aimed at the media, influencers and key stakeholders. The mandate also includes developing media affinity for company heads and projecting them as thought leaders in their respective fields.
Raka Khashu Razdan, Director, Marketing, CBRE India, said: “We aim to further enhance our credibility by positioning ourselves as an industry authority. This task requires one to have an in-depth knowledge of the various sectors we operate in. Avian Media, with its in-depth understanding of the media, social digital landscape, clubbed with a proactive approach, we believe is best suited for this endeavor. The agency, will be able to accentuate our leadership position in the industry and support us in meeting our business goals.”