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BCW's Matt Stafford Holds India Teams Town Hall for Upcoming July 1, Burson Merger

Earlier this week, BCW's global president, practices & sectors, BCW, Matt Stafford held a town hall with the CEOs and teams of Genesis BCW and Hill and Knowlton India.

Matt Stafford addressing the townhall

A LinkedIn post by Genesis BCW and Six Degrees BCW, on Thursday, stated, "As we move closer to the formation of Burson on July 1, Matt Stafford, global president, of practices & sectors, BCW, outlined the way forward on how the BCW and Hill & Knowlton India teams will integrate in the months to come. 

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Here are glimpses from the town hall with Matt, Deepshikha Dharmaraj, CEO, BCW India Group and Abhishek Gulyani, CEO, H&K India.

Team Bengaluru at the townhall

WPP first announced the merger of Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW) in 2018. 

In January 2024, WPP then announced the merger of its two largest communications agencies, Hill & Knowlton and BCW, to be named Burson after the legendary late Harold Burson, a pioneer and founding figure of modern public relations and strategic communications.

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The newly formed Burson will have more than 6,000 employees in 43 markets worldwide. In India, the combined entity should have an estimated 600 employees.

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