Bhuvaneshwari Cheruvu joins Pega based digital work solutions firm Areteans as Chief Marketing Officer

Bhuvaneshwari Cheruvu formerly with Microsoft India, has joined Areteans as their chief marketing officer. She is a part of the Areteans senior management team and will be responsible for enhancing the company’s reputation globally, executive thought leadership and driving employee engagement through internal communications.

Areteans is the largest 100 percent Pega – focused company in the world with a 60% year on year growth since inception. Pega is a business process management and customer relationship management tool that enables digital transformation of businesses.

Operating across New Zealand, Australia, Singapore and UK, with plans of expansion in the US, Areteans provides solutions for clients across Banking, Insurance, Government and Media & Communications including IFFCO Tokio General Insurance, Tymebank and FE Credit amongst many more.

Gaurav Mathur, COO at Areteans said “Bhuvana comes with a record of having built global brands in India, working closely with the business to align branding with business priorities. She brings to the table a rich experience of having worked in global roles and we look forward to amplifying brand Areteans under her leadership as we embark on our next phase of growth.”

“I am excited to part of the Areteans senior management team and am looking forward to enhancing the brand awareness and share of voice in the Pega ecosystem. Having worked for Fortune 100 companies across the areas of employee communications, branding and public relations, I am keen on contributing my best to Areteans.”

Bhuvana has over two decades of experience in communications and public relations. In her previous assignment, she was heading the technology thought leadership for Microsoft in India, prior to which she led communications for GE Energy, Allstate and Mytrah Energy.