Blue Buzz bags marketing and communications mandate for auction app Bzinga
Bzinga - a bidding app has appointed Blue Buzz as its marketing and communications partner. Blue Buzz will be responsible for the communications of Bzinga’s foray in the ‘online auction’ segment in India.
The scope of work includes strategic planning, creative communications accompanied by media and influencer engagement to acquaint and build the new brand- Bzinga.
Commenting on the new partnership, ‘Piyush Rajgarihia, business head Bzinga said,“ We are delighted to be partnered with Blue Buzz as the agency’s proficiency and experience will enable us to meet our set goals and communicate our vision in the most effective manner.”
Commenting on the win, Neha Bisht Bhagchandani, founding partner, Blue Buzz said,“ We are truly honoured to have partnered with the brand across three important verticals - public relations, digital marketing and creative responsibilities.”