Indian media monitoring and analysis firm Blue Bytes is partnering with international media intelligence giant , Meltwater, to provide analysis of reputation for companies in India. Blue Bytes focus is on technology enabled media monitoring and image analysis service for print and online media, whereas the Norwegian-founded Meltwater draws on data from online and social media platforms.
Meltwater’s collaboration with Blue Bytes will tap into the daily print media monitoring and tracking of over 1,000 unique publishers and across 100,000 publisher pages.
“We are excited to join hands with the global leader and will work towards highlighting the importance of what Meltwater calls ‘Outside Insight’. With our shared national reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Meltwater represents an ideal partner for us to collaborate with. Meltwaterwill find our exclusive toolsproving helpful to achieve communication objectives for its' corporate clients,” says, N. Chandramouli, CEO of Blue Bytes.
Shikul Narula, Meltwater India Business Strategy Director said that, “Even today when digital media is at crossroads, print media has sustained its core importance, and adding Blue Bytese xpertise and capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate."