Mumbai-headquartered Blue Lotus Communications, a Comniscient Group company, has recently acquired seven key retainer accounts won in multi-agency pitches.

N. Chandramouli, CEO, Blue Lotus Communications, said, "Adding these clients to our portfolio reiterates our aim to outperform even in the current sluggish market. As a group, we have been measuring brand trust across India published in TRA’s 'Brand Trust Report' for ten years now, and we use the same science to deliver focused trust-based messages for our clients."

The new retainer clients range from councils, gems & jewellery, sports, start-ups, finance and food. The newly signed up clients include 'Indian Chemical Council', India’s largest council representing chemical and petrochemical companies, Institute of Actuaries of India, Divine Solitaires, eJohri, MS Dhoni backed Run Adam, NuTy and ImmunifyMe, a tech-based platform helping bridge early-child health immunity.