Blueink Content and Communications and Avignyata Inc. has announced a strategic collaboration to launch a dedicated generative engine optimization (GEO) service.
“Discovery is shifting from links to answers,” said Nandini Naik, co-founder Blueink Content and Communications. “Brands that shaped their voice for search engines can now authoritatively construct their positioning and presence for generative engines."
"Our partnership with Avignyata allows us to combine high-quality, authoritative content with the technical signals AI systems rely on, ensuring our clients are not just present but properly understood in AI-generated responses.”
“GEO is the next evolution of SEO,” said Moksh Juneja, CEO, Avignyata Inc. “AI models draw on multiple data sources—web content, structured information, credibility signals, and user intent. By integrating Avignyata’s optimization capabilities with Blueink’s content expertise, we are creating a practical, measurable approach to help organizations protect and grow their digital relevance in an AI-first world.”
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