Boby Kurian, former national corporate editor, TOI joins Adfactors PR, will offer high level strategic counsel

Boby Kurian, the former national corporate editor of The Times of India, has joined Adfactors PR as senior vice-president, Strategic Communications Group (SCG). He will be based out of the firm’s Bengaluru office.

Kurian's national role will focus on delivering C-suite counsel and engagements ranging from broader corporate reputation issues, CEO positioning and thought leadership. This reflects Adfactors PR’s increasing board-level commitments to clients.

 Kurian has two decades of experience in business journalism, reporting on some of India's biggest corporate events and business personalities. In his nine years with The Times of India, he wrote extensively on the post-boom years of corporate distress, economic recovery and the debt era. He was responsible for bringing start-up and private equity into mainstream reporting and has been an active commentator on social and political issues.

Kurian has held senior editorial positions at several leading media institutions, including VCCircle, India's first digital publication on the investment economy, The Economic

Times, and The Hindu Business Linebureaus in Bengaluru.

Adfactors PR co-founder and managing director Madan Bahal said, “We are proud to have someone of Boby Kurian's calibre joining us. His keen business and economic perspectives will help us bolster our consulting capabilities to deliver strategic counsel to the vast ecosystem of businesses – driven by frontier technologies, newer opportunities and risks in a rapidly transforming India.”

Adfactors' 'Strategic Communications Group' reflects the increasingly critical role, reputation and positioning are playing in the decision-making process. Today, Indian companies view messaging and perception as vital inputs for all their decisions.

Commenting on his new role,  Kurian said, “I am excited about joining India’s leading public relations firm at this juncture of my career. The Strategic Communications Group has the potential to become a critical part of the firm’s value proposition. I am confident that, together, we will create a valuable and lasting asset.”

Welcoming Kurian to the firm, Adfactors PR’s Bengaluru head of operations and vice-president S Roy Kandpal said, “Team Bengaluru is thrilled to have Boby joining us. I am confident that together, we will further strengthen our service offering and consolidate our market-leading position in South India.”

 Kurian is an avid reader of behavioural economics, demographics, society and materialism with focus on individuals and communities.