BRANDIT Communications bags PR mandate of The Souled Store

The Souled Store, a Mumbai based superhero merchandise brand has awarded its PR mandate to BRANDiT communications. BRANDiT communications will be responsible for handling the reputation management, crisis communication and influencer engagement.

Vedang Patel, co-founder, The Souled Store shared, "We are excited to partner with BRANDiT Communications.  We are confident that this association will enable us to build a strong image among consumers and investors in the market".

Commenting on the win, Manjuu Rangarajan, managing partner, BRANDiT Communications said, "The Souled Store is a brand for millennials who love TV series and movie characters. Our experience of working on various lifestyle brands will enable us to position The Souled Store on relevant platforms."

The Souled Store has a collection dedicated to various themes like Friends, Spiderman, WWE, Scooby Doo, and Tom and Jerry.