Bridgers wins PR, digital mandate of incubator IIT Mandi Catalyst’s 'Capacity Building Program'

Bridgers,has been awarded the Public Relations and Social Media Marketing mandate of the Capacity Building program, an initiative by IIT Mandi Catalyst, one of India’s leading Technology Business Incubators following a multi-agency pitch. 

The partnership will also see Bridgers work closely with the individual teams at IIT Mandi Catalyst and four of its incubated startups — AgriVijay, UKHI, Autocracy Machinery and Bliss Natural. 

Anil Singh, CEO of IIT Mandi Catalyst, added the nature of the collaboration by saying, “As one of India’s leading tech incubation programs, the Capacity Building program is dedicated towards empowering the upcoming generation of startups and entrepreneurs with crucial support to ensure success."

"We are living at the edge of greatness, and by empowering some of India’s most innovative startups, our vision is to create a thriving startup ecosystem in the country that are reimagining purpose and profit simultaneously, and our collaboration with Bridgers will help us to integrate a force multiplier in our quest."

Prof. Dipankar Deb, faculty in-charge and director (Incubation), IIT Mandi Catalyst, explained “At IIT Mandi Catalyst, our focus is on building founder-ready startups by strengthening both their technological depth and market-facing capabilities, including IP awareness and product market fit readiness."

"The Capacity Building Program is designed to bridge this gap by enabling startups to communicate their vision, innovation, and impact effectively. Our collaboration with Bridgers brings strategic communication expertise into this journey, helping startups build credibility, visibility, and stronger stakeholder engagement."

Kumar Anubhav, founder of Bridgers, said, “As one of the leading players in the sector, IIT Mandi Catalyst is an example of how definitive values shape the national interest and we are delighted to contribute to their efforts and contribute towards the scalability of the 'Make in India' initiative."