BUZZ Communications India, has formed a strategic partnership with Russian PR firm iMARS Communications.

Till recently, BUZZ Communications’ reach was throughout India, SAARC, Dubai, Canada, and the USA, but with this strategic partnership, it has now spread to Russia allowing for both agencies to have stronger service offerings for their clients in more markets.

Speaking on the partnership, Achal Paul, founder director of BUZZ Communications India said, “We strongly believe that this alliance will bring to clients an experienced, expert team that can develop effective PR strategies.”

”The COVID crisis is unique in the discovery of new drivers based on digitisation. Even though PR and communications were often considered as a secondary and not vital function for business both in Russia and in India, many companies during the lockdown period realised that these functions are necessary for their existence in the market. We already feel the changes and accelerations revealed by the COVID crisis, which will become the starting point for the modernization of the industry”, said Elena Groznaya, senior partner of iMARS Communications.

The partnership between BUZZ Communications India and iMARS Communications is to equip the Clients of both agencies with the tools, education, and strategy they need to allow them to take full advantage of the  bilateral business between the two nations. “We are very confident that brands both in India and Russia will be able to benefit hugely from our combined capabilities and capitalize on all the exciting opportunities that exist in this highly competitive industry,” added Achal Paul.