Cement major Dalmia Bharat group hires First Partners for PR

 14th January 2019    PR News 
 Paarul Chand

First Partners today announced that it has won the public relations mandate for the Dalmia Bharat Group.  The remit of the mandate covers all the group companies’ reputation and spans the conventional and digital communication spectrum for all the respective business units. First Partners won the account in a multi-agency pitch.

Dalmia Bharat Group is an Indian conglomerate anchored primarily in the cement business with additional business interests in sugar and refractories. The group operates India’s fourth largest cement capacity in India and is the only cement company in the world to have the lowest carbon footprint. 

First Partners won the account in a multi-agency pitch. The remit of the mandate covers all the group companies’ reputation and spans the conventional and digital communication spectrum for all the respective business units.

Commenting on the mandate, Rashika Kaul, head, corporate communications, Dalmia Bharat Group, said “As we embark on an ambitious trajectory in pursuance of the next level of growth for the Dalmia Bharat Group, we were looking for communication partners who can match our speed of change and deliver intelligent, creative and outcome-based execution. First Partners impressed us with their strategic insights and proven expertise in managing complex communication situations.”