Cohn & Wolfe,today announced that it has agreed to acquire a majority stake in full-service public relations agency Six Degrees PR and its content and integrated marketing subsidiary Alphabet Consulting, with offices in Delhi, Mumbai and Bangalore. Part of an aggressive growth plan in the region, the deal builds on Cohn & Wolfe’s Mumbai and Delhi offering and solidifies the agency’s Asia-Pacific presence by growing its footprint in the region to 11 offices.
Founded in 2009, by ex Text 100 professionals Rishi Seth and Zacharia James, Six Degrees current clients include regional and multinational companies such as Amadeus, Cushman & Wakefield, Dalmia Bharat Group, Hughes, Ingersoll Rand and Nokia.
"Our measure of success is having built a reputation for being amongst the most respected PR firms in India,” says Zacharia James, Co-Founder, Six Degrees. “Alignment to a global agency with a strong people orientation and methodologies is the next logical step in our journey. We believe Cohn & Wolfe will provide us the required impetus to build on our success, stay relevant to our people's aspirations and become a global partner to our clients with a full service offering.”
Cohn & Wolfe’s existing business will become part of Cohn & Wolfe Six Degrees. Rishi and Zach become Group CEOs, leading the Cohn & Wolfe Six Degrees team of 70 professionals across Mumbai, Delhi and Bangalore, and report to Imperato. Six Degrees CEO,Karan Punia, becomes CEO of the new company, reporting to Rishi and Zach.
India is a strategic priority for Cohn & Wolfe, and Six Degrees has the entrepreneurial culture, seasoned talent and drive to succeed that will help us capitalize on the tremendous opportunity for growth here,” said Donna Imperato, Chief Executive Officer, Cohn & Wolfe.
Cohn & Wolfe, which opened offices in Delhi and Mumbai in 2012, represents clients across a range of industries and is particularly known for its leading travel and tourism practice. Cohn & Wolfe India key clients includue Austrian Airlines, Cleartrip, Lufthansa Passenger Airlines, RCI, Ruckus Wireless, Swiss International Air Lines and Wyndham Hotel Group.