National Collateral Management Services Limited (NCML), a Fairfax India group company, has appointed 10 Minutes to 1, to provide PR, social media and creative services. 

Speaking on the association, Siraj Chaudhary, managing director and CEO, NCML said, “We are happy to appoint 10 Minutes to 1 to support NCML in our next phase of growth. With an integrated service suite, they will work with us to strengthen the brand with unified messaging through public relations, digital as well as creative duties.”

Ashutosh Bhattacharya, Founding Partner, 10 Minutes to 1 said, “We are proud to have got the opportunity to represent a prestigious brand like NCML, operating in the Agri industry that is the true growth engine of the Indian economy. The COVID-19 pandemic has brought a radical shift in the way businesses are approaching their brand positioning efforts. This provides us with a unique opportunity as an agile consulting firm to innovate and collaborate with NCML to communicate effectively.”