Concept Business Intelligence Unit (Concept BIU), a media tracking agency has acquired Indian Press Clearing (IPC), one of India’s oldest media tracking agency. Concept BIU has taken on 90 plus clients of IPC taking its total client tally close to 400 clients.
Concept BIU recently launched a mobile app which will allow users to quickly view and manage the news coverage monitored by Concept BIU from across different platforms. It will also offer value-added services that include press release impact reports and flagging of negative news on a priority basis to enable clients to plan and take timely, informed decisions.
Commenting on the acquisition Ankoor Choudharri, Head Concept BIU, said, “It’s a proud moment for Concept BIU to acquire one of India’s oldest tracking agency. With the dynamic media industry, media tracking business holds big potential, Concept BIU would continue to evaluate organic and inorganic route to strengthen its service and clientele."