Concept Group, has announced the launch of Puzzle Media, an influencer marketing vertical under Concept BIU.
Ashish Jalan, managing director, Concept Public Relations India, said, "The PR landscape has changed significantly in the last decade, in fact communication to be effective has to be integrated rather than disjointed. Understanding this evolution has led us to believe that influencer marketing needs to be included as an important element in our armoury within our holistic offering. Hence the need and launch of Puzzle media and I am excited to see Vidyut, Shanav and Alok leading this venture."
The launch of Puzzle Media was marked by an invite-only yacht experience in Mumbai, bringing together 40 leading digital creators for an evening of networking, collaboration, and content creation. The experience reflected the brand’s belief in creating environments where influence develops organically.
Vidyut Ghuwalewala, chief executive officer, Puzzle Media, added, "Brands are approaching influencer marketing with greater clarity and intent. The focus has moved from visibility to relevance and trust.
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