Concept PR has appointed  Kapil Unnikrishnan to lead its'digital communications mandate.

Unnikrishnan's priority will be to scale the digital operations of the agency. He has also led the social media mandates for leading Indian and international brands including Kellogg's, Castrol, Bajaj Auto, Cipla HealthCare, Aditya Birla Capital, Hong Kong Tourism, Star Network among others.

"With his rich experience in digital media, Kapil’s expertise will be a great addition to our leadership team and our growth journey,” said Ashish Jalan, managing director, Concept PR.

Speaking of his appointment, Kapil Unnikrishnan added, “It’s an exciting start for me. Content marketing has and will always play a pivotal role in the entire spectrum of digital media”