Concept PR, India’s largest independent public relations (PR) agency, announced its Technology and Start-ups specialist practice and added new clients including Qlik, 100X.VC, MapmyIndia and Logicserve Digital.

“At Concept, we identify industries and businesses that are at the right place in their life cycles to get maximum out of our strategic communication. We then deploy greater resources across traditional PR and digital communications, to make inroads into these industries. Given how tech permeates every sector, forming a team dedicated to servicing technology-focused companies was only natural,” said Ashish Jalan, managing director, Concept PR.

“From adversity stems opportunity, and this is specifically true as we witness the tremendous growth in the technology sector. Covid led to disruptive consumer behaviour, often fueled by technology ideas/products. And the road to sustained growth requires good PR that aligns perfectly with a company’s business objectives. These wins have further motivated an already passionate team of PR professionals to exceed client expectations,” said Cyrus Jogina, senior vice president (Technology & Start-ups), Concept PR.

The PR mandate for Qlik, MapmyIndia, 100X.VC, and Logicserve Digital include strategic communications, campaign creation and crisis management.