Integrated communications agency Confiance Communications has secured the Public Relations mandate for Raga Svara, a family-run boutique luxury retreat for holistic learning and healing.
Through this partnership, the agency will lead influencer collaborations and organise immersive familiarisation trips that showcase the retreat's transformative offerings and signature experiences.
Over the coming months, the agency’s strategic focus will be driving seasonal and cultural narratives around holistic Indian living, and editorial campaigns that spotlight Raga’s design ethos and Ayurvedic depth.
Speaking on the partnership, Bushra Ismail, founder and chief strategist of Confiance Communications, said, "As someone who has always been drawn to spaces rooted in authenticity and purpose, Raga Svara resonates deeply with me—both personally and professionally.
At Confiance, we're proud to partner with a brand that's redefining conscious living. Our focus will be on amplifying Raga's voice across the cultural, design, and wellness landscapes—positioning it not just as a destination, but as a global benchmark for mindful living."
Mohit Patel, co-founder of Raga Svara, commented, "At Raga Svara, we have always envisioned wellness as a way of life, not a luxury. Deeply rooted in the timeless science of Ayurveda, our retreat offers a sanctuary for those seeking to rediscover balance in life. As we expand our offerings and enter a new phase of growth, our partnership with Confiance marks a strategic step towards amplifying Raga's philosophy, where stillness meets sustainability."
"With their proven expertise in storytelling and reputation building, we are confident of strengthening our position as a pioneering voice in India's conscious hospitality movement and the global wellness space. Together, we aim to shape a new narrative—one that redefines retreats as essential touchpoints for inner and outer harmony."
As the wellness landscape continues to evolve globally, there is a growing appetite for rooted, authentic experiences that blend tradition with intentional living.
PRmoment Health and Wellness Comms Awards 2025
PRmoment India Health and Wellness Communications Awards 2025 (APAC) is back. Early bird is May 15th, 2025.
AwardsIf you enjoyed this article, you can subscribe for free to our weekly event and subscriber alerts.
We have four email alerts in total - covering ESG, PR news, events and awards. Enter your email address below to find out more: